The co-founder & CEO of Zomato, Deepinder Goyal, announced its newly launched campaign “Fuel Your Hustle” by dropping a 60 second campaign on July 15, 2025, Tuesday at around 12:10 PM IST on social media platform X. This 60-second campaign was captioned:
This campaign featured king of Bollywood Shah Rukh Khan, Jasprit Bumrah, AR Rahman, and Mary Kom. The campaign features raw training and shooting footage of Shah Rukh Khan, Bumrah’s bowling footage, Mary Kom’s boxing clips, Rahman’s composing.
Deepinder Goyal Launches New Ad “Fuel Your Hustle Campaign”
Zomato’s “Fuel Your Hustle” is a great strategic move to present Zomato as a purpose-driven brand rather than just a food app. This campaign shows that Zomato celebrates everyday hustle and aims to connect emotionally with the viewers.
This ad is Zomato’s biggest success yet by bringing together Shah Rukh Khan, AR Rahman, Jasprit Bumrah and Mary Kom for an advertisement..
At the beginning of this video, a powerful shot of cricketer Jasprit Bumrah can be seen, after which Shah Rukh Khan appears sitting on the throne. This is followed by appearances from boxer Mary Kom and music composer AR Rahman. Each person in the ad is a superstar in their field, and the narrator ponders over the real reason behind their greatness.
The campaign features selected moments from old interviews, matches and concerts, perfectly capturing the joy of victory and the tears of struggle. The narrator asks, ‘What is their secret? What is the real key to greatness? What is it that they know, but others don’t?’
The reality is that they are just like you and me – no magic, no mystery. The only difference is that they want it more from the heart.
These words appear on the screen, with an inspiring tune playing in the background.
The ad ends with Zomato’s final line: “The secret is hard work. Give your hard work the right fuel.” — Zomato.
This campaign launched simultaneously across all major platforms, from digital to OTT, ensuring its reach to every corner. It received a lot of praise from viewers as this ad is quite different from Zomato’s usual advertisements, this one is more cinematic with an emotional twist. Audiences called the ad film powerful and praised its fresh and inspiring message. The post received over 20,000 views on X within half an hour of being posted online.
As you know, whenever something new is done, it often gets both praise and criticism. The same has happened with Zomato’s new ad. While most viewers have appreciated the campaign, some have also strongly criticized it, saying- “it’s just an ad, nothing more than that.” Another comment said that the campaign doesn’t seem to have any concrete connection to Zomato’s core service, i.e. food delivery.
Another individual suggested- “With due respect casting these bigger stars won’t do any justice to the business of Zomato, rather go for someone who can promote healthy eating and making people aware about healthy and clean eating. Maybe this will work a lot better for the brand of Zomato,”
